When Damon Metzner needed a quick fix to boost ticket sales for a concert late last August, he found the answer on an increasingly popular website: Weedmaps.com.
The event was a Monday-night hip-hop show at the Larimer Lounge, where Metzner works as marketing director. Advance sales for the concert with rapper Afroman, known best for the decade-old stoner anthem “Because I Got High,” were not meeting expectations.
Metzner used Weedmaps — a comprehensive directory of medical marijuana dispensaries nationwide — to find Denver’s most popular pot shops. Among several dispensaries, he mailed a stack of tickets to The Clinic, a two- story house with lime green trim on East Colfax Avenue. Each dispensary ran the promotion differently, but the idea was simple: Free tickets with purchase. (more…)